If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.
Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.
We were delighted this week to produce an eBook, the first of many we hope, for Perfect Octave. Entitled 'The only guide you'll ever need to Playing Music in Your Business', this eBook is a guide to music licencing in the UK, containing all the do's[...]
Just over twelve months ago, I had barely heard of Hubspot, let alone considered adopting it for our agency. An existing client approached us and asked if we'd be interested in looking after their marketing activities using Hubspot and adopting[...]
Inbound marketing is a data-driven approach that leverages content on your website to attract buyers researching your products and services online, then convert them to leads so you close more deals.
So this week we completed our 8-week Agency Partner Pipeline Generation Bootcamp with the Hubspot legend that is Dan Tyre, and what did we learn? Well, let me start by saying it has been intense.
So you're looking for more sales leads? Right, who isn't? Actually, I have come across businesses who have never managed to scale their processes, so they generally get more sales leads than they can successfully handle and convert into sales.
One-to-one videos is one of the fastest growing trends right now for personalised, contextual sales and marketing emails. If you are not already doing it, it won't be long before your sales or marketing manager is asking you to explore the options[...]
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