Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.
ISCEx 2020 is just around the corner and as we look forward to this year's networking dinner, exhibition and seminar day we were delighted to put together a series of promotional video content for this year's event.
It’s a natural tendency for humans to copy one another, even without realising it -- we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an[...]
If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.
We'd like to take this opportunity to thank all customers, suppliers, colleagues and friends for continued support during 2019. As we enter the festive period, it's a good time to reflect on the year, and we have to say it has been truly great[...]
We were delighted this week to produce an eBook, the first of many we hope, for Perfect Octave. Entitled 'The only guide you'll ever need to Playing Music in Your Business', this eBook is a guide to music licencing in the UK, containing all the do's[...]