Reduce the Clutter!

Calls-to-action (CTA) are the secret sauce to driving people to your offers. If your CTAs aren’t effective at capturing people’s attention and persuading them to the click, then it makes the offer useless.

Why we Love ISCEx...!

ISCEx 2020 is just around the corner and as we look forward to this year's networking dinner, exhibition and seminar day we were delighted to put together a series of promotional video content for this year's event.

The Bandwagon Effect

It’s a natural tendency for humans to copy one another, even without realising it -- we like to be a part of tribes and social communities. So when we notice our social circle is doing one thing, we tend to follow suit. One great way to make an[...]

Using the element of Scarcity

If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.

Animation for Cloud Electronics at ISE 2020

We were very pleased to help Cloud Electronics this week with a teaser animation for their forthcoming attendance at ISE Europe, the world's biggest pro AV show.

Creating Irresistible Offers

Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to our offers.

What are the mechanics of lead generation?

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.

Season's Greetings

We'd like to take this opportunity to thank all customers, suppliers, colleagues and friends for continued support during 2019. As we enter the festive period, it's a good time to reflect on the year, and we have to say it has been truly great[...]

New eBook for Perfect Octave

We were delighted this week to produce an eBook, the first of many we hope, for Perfect Octave. Entitled 'The only guide you'll ever need to Playing Music in Your Business', this eBook is a guide to music licencing in the UK, containing all the do's[...]