We recently assisted a large corporate client prepare for a forthcoming exhibition.At fairly short notice, which is not something we recommend but something we can work with, we prepared a full range of services for use by the client at one of Europe's largest AV exhibitions, including;
- 36-page Full Colour Corporate Brochure
- Dealer Invitations via HTML
- Personalised Distributor Evening Invitations
- Corporate Display Presentations x2
- Product Launch Presentation
- Product Datasheet x3
- Product White Paper
- Full Exhibition Stand Graphics
- Social Media Updates - Pre, during and post exhibition
In addition to all of the design elements, we took care of collating and producing all of the core copy and images for the new corporate brochure. The design matched the theme for the exhibition stand, invitations and powerpoint presentations.
Dealer Invitations via HTML
We undertook design and distribution elements of the clients Dealer invitations to the exhibition, matching the design to the look and feel of the new corporate brochure and exhibition stand. We imported the clients customers and key contacts into the mail distribution software, sending out HTML invitations two weeks and seven days before the exhibition, inviting customers to register for entry with a unique visitor code issued by the client.
The client invited key distribution partners to join them for an evening of corporate hospitality and entertainment during the exhibition event. We produced personalised invitations to send to named contacts within the clients distribution partners.
Corporate Display Presentations
The client required two separate corporate display presentations for use on two separate video walls during the course of the exhibition. The presentations were designed to match the theme of the exhibition stand walls and to deliver key company messages, highlighting services and products. The presentations played, looping automatically, with animated transitions throughout the exhibition.
We produced a number of product datasheets to accompany products on display during the exhibition. We also produced a number of product datasheets for new products set to launch during the exhibition. In addition to design requirements we took care of the printing fulfilment and delivery in time for the exhibition.
Social Media Updates
Whilst attending the exhibition the client forwarded image updates on a regular basis for us to update the client's social media accounts, across multiple platforms. We curated all content ensuring all images met corporate brand guidelines and published posts, at the most engaging times of day, with appropriate hashtags to maximise reach and engagement.
Exhibition Stand Graphics Design
We were engaged to provide the design of the exhibition stand graphics and artwork for the client following a concept design supplied by the exhibition stand contractor. We produced designs to scale, giving consideration to product 'cut-outs' and provided artwork-ready designs for the exhibition stand contractor that met brand guidelines for the client.
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