You've got one right....?After all it’s likely your website is not your customers' first touchpoint with your company.
As an example, if you have strong social media activity structured to drive existing and potential clients to your website, it’s likely your customers already know a little about you and want to find out more.
Are your landing pages set up to manage expectations and steer website users in the directions you want them to?
Are your Calls to Action clear and inviting?
If you send e-newsletters what actions are you expecting users to take when they arrive at your website?
In our experience companies using joined up Inbound Marketing strategies, rather than stand-alone activities, to drive users to websites see greater returns on their investments, turning website visitors into leads and ultimately customers.
Are your digital marketing strategies aligned into comprehensive Inbound methodologies that knit together all aspects of your marketing activities for maximum impact and return.
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We've been using Hubspot free tools for a number of client campaigns recently and the more we use... read more